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POLAROID: From Concept to Product

Baker Library

Harvard Business School

Design: Proun Design, LLC
Fabrication: WB Inc.
Media: Northern Light Productions, Inc.
Budget: $50k
Reference: Laura Linard, Director of Historic Collections,
llinard@hbs.edu

Polaroid’s founder, Edwin Land, cultivated a creative culture within his research and manufacturing enterprise that spawned the revolutionary development of instant photography. A new exhibit, From Concept to Product at Harvard Business School, draws on the extensive collection of Polaroid’s archives at Baker Library and features the significant contributions of Meroë Morse, a female graduate from Smith College, and renoun photographer, Ansel Adams, among others. Together, through the lenses of technology, art, and business, Land, Morse, and Adams developed and refined black and white instant photography and catapulted Polaroid into the realm of one of the most creative Fortune 500 companies.

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